My bag, my life and my next bag

2013 • 52' • French & English & German

Poster of My bag, my life and my next bag

Director(s): Alex Gary • Producer(s): Les Films Jack Fébus • Coproducer(s): Stylia, RTL Belgium • Format(s): HD

It’s the most popular luxury item in the world; it’s the second biggest earner for haute couture brands and no star will step out without one. In just ten years, the handbag has become the world’s top selling accessory... and the more expensive it is, the more it is snapped up! It's a reflection of one's personality and an indulgence in the wildest folly! However, it's success poses endless questions about ourselves. Why is the made in Italy the most sought after? How do brands like Repetto launch their handbag and corner the market? Why is Singapore now the centre for copy handbags? How have the major brands managed to make it a "must have" in just a few years? How far will women go to give themselves a present of THE bag of their dreams?

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