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The SPA boom

2012 • 52' • French & English

Poster of The SPA boom

Director(s): Marie David, Lise Wirmann • Producer(s): Grand Angle Productions • Coproducer(s): France Télévisions • Format(s): HD

Massage with chocolate or spices, anti-stress cure, balneotherapy, grape seed modelling… the well-being and Spa market is booming. For the millions who now frequent these establishments, whether in France, or Bali or New York, the quest is the same: take care of yourself, give yourself a magical break, a few moments of happiness. Considered an extravagance only a few years ago, the Spa is now an obvious choice. To make a go of it you have to invest, innovate and know how to make that difference. Hotels get a makeover, new qualifications are created and the result is that clients, of all ages, fight to get in. With growth of 30% per annum, designer Spas may soon attract as many devotees in our stressful, bustling cities as the Roman baths did in Antiquity.

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